ROX Car UAE – ROX 01 Price, Specs, Range & Features

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If you are searching for a ROX car in the UAE, the model attracting the most attention is the ROX 01, a large luxury all-terrain SUV using range-extender electric technology. ROX positions the 01 around three main ideas: family comfort, off-road capability and outdoor travel. The official UAE specification lists a 56.01 kWh traction battery, 235 km WLTC electric range and 1,115 km WLTC comprehensive hybrid range.

Official ROX UAE Information: For the latest ROX 01 specifications, showroom details and after-sales information, check the official ROX UAE website. The UAE contact page lists the Deira branch at Joud Hotel Building on Al Maktoum Road and a Sheikh Zayed Road branch, while the ROX service center is listed in Umm Ramool, Dubai.

What Is the ROX Car?

ROX is an automotive brand focused on large, technology-heavy vehicles designed around travel and outdoor lifestyles.

The ROX 01 is currently the key model associated with the brand in the UAE. ROX describes it as an all-terrain luxury SUV combining family-oriented comfort with off-road capability.

Unlike a conventional petrol SUV, the ROX 01 uses an extended-range electric vehicle setup. It has electric drive systems, a battery and a 1.5T range-extender engine.

This means the vehicle can operate using:

Electric power
Fuel
Hybrid operation

The official UAE specification lists a total driving-system output of 350 kW and 740 Nm of torque.

ROX 01 UAE Quick Facts

Feature	ROX 01 UAE Specification
Vehicle type	Luxury all-terrain SUV
Seating	6-seat or 7-seat
Length	5,295 mm
Width	1,980 mm
Height	1,869 mm
Wheelbase	3,010 mm
Curb weight	2,735 kg
Battery	56.01 kWh
Electric range	235 km WLTC
Hybrid range	1,115 km WLTC
Fuel tank	70 litres
Range extender	1.5T four-cylinder
Total system power	350 kW
Total torque	740 Nm
0–100 km/h	5.5 seconds
Maximum speed	190 km/h
Charging	7 kW AC
AC charging time	8.6 hours, 0–100%
Drive modes	Electric, fuel and hybrid
Wheels	21-inch

These are official UAE specification figures and can vary by model version or equipment configuration.

ROX 01 Price in UAE

The price of a ROX 01 can vary depending on the specification, dealer, model year and available promotions.

As a current market reference, DubiCars lists the 2026 ROX 01 from AED 265,000. This is a marketplace listing rather than an official ROX UAE price, so buyers should confirm the final showroom price directly with the UAE dealer before making a purchase.

What Can Change the Final ROX Price?

The final amount you pay can depend on:

6-seat or 7-seat configuration
Optional equipment
Exterior specification
Interior specification
Registration costs
Insurance
Dealer promotions
Finance arrangements
Accessories

For this reason, it is better to treat an advertised price as a starting point rather than the final on-road cost.

ROX 01 6-Seater vs 7-Seater

One interesting feature of the ROX 01 is the availability of both six-seat and seven-seat configurations.

The official specification lists:

6-seat: 2-2-2 configuration

7-seat: 2-2-3 configuration

Both versions share the same basic dimensions, wheelbase, curb weight and core powertrain specifications in the UAE comparison table.

Which ROX Configuration Is Better?

The answer depends on how you use the SUV.

A 7-seater makes more sense for families that regularly carry more passengers.

A 6-seater provides separate second-row seating and can feel more premium for passengers who prioritize individual space and comfort.

If you normally travel with four or five people, the six-seat layout may be worth considering.

If maximum passenger capacity is your priority, choose the seven-seat configuration.

ROX 01 Dimensions

The ROX 01 is a large SUV.

Its official UAE dimensions are:

Length: 5,295 mm
Width: 1,980 mm
Height: 1,869 mm
Wheelbase: 3,010 mm
Curb weight: 2,735 kg

These dimensions are important when considering the ROX for daily Dubai driving.

A large SUV can be comfortable on highways and spacious inside, but owners should also consider parking spaces, residential garages and narrow urban roads.

ROX 01 Engine and Powertrain

The ROX 01 uses a range-extender powertrain rather than relying solely on a conventional petrol engine.

The UAE specification lists a 1.5T four-cylinder range extender combined with electric drive systems.

The front electric drive system is rated at:

150 kW / 340 Nm

The rear electric drive system is rated at:

200 kW / 400 Nm

Together, the listed driving system produces:

350 kW / 740 Nm

This setup gives the ROX 01 the ability to combine electric driving characteristics with the convenience of a fuel-powered range extender.

ROX 01 Electric Range

The official UAE specification lists a 235 km WLTC pure-electric range.

This is one of the key attractions of the ROX 01.

For a driver with access to home or workplace charging, a significant portion of daily driving can potentially be completed using electric power.

However, real-world range can be different from laboratory test figures.

Factors include:

Driving speed
Air-conditioning use
Outdoor temperature
Traffic
Driving style
Passenger load
Terrain
Tire pressure

In the UAE, summer temperatures and heavy air-conditioning use can have a noticeable effect on energy consumption.

ROX 01 Hybrid Range

The official UAE specification lists a 1,115 km WLTC comprehensive hybrid range.

This is particularly interesting for UAE buyers because long-distance driving is common.

For example, owners may want to travel between:

Dubai and Abu Dhabi
Dubai and Ras Al Khaimah
Dubai and Fujairah
Abu Dhabi and Al Ain
Dubai and Oman border areas

The range-extender system is designed to reduce the need to rely entirely on charging infrastructure during longer journeys.

The 1,115 km figure is a WLTC test figure, not a guaranteed real-world distance.

ROX 01 Battery

The UAE specification lists a 56.01 kWh ternary lithium traction battery.

The battery works with the electric drive system and allows the ROX 01 to operate as an electric vehicle for its rated electric range.

Battery performance can vary according to:

Temperature
Charging habits
Driving conditions
Speed
Vehicle load
Air-conditioning demand

ROX 01 Charging Time

The official UAE specification lists AC charging at 7 kW, with a stated charging time of approximately 8.6 hours from 0–100%.

For UAE homeowners, overnight charging could therefore be a practical option if the required charging setup is available.

Before installing a charger, however, owners should check:

Building approval
Parking arrangements
Electrical capacity
Charger compatibility
Installation requirements

Apartment residents should speak with their building management before arranging a private charging installation.

Does the ROX 01 Need Charging?

This is one of the most common questions about the ROX car.

The ROX 01 is designed around a range-extender system, so it is not simply a conventional battery-electric SUV.

The official UAE specification lists three energy modes:

Electric
Fuel
Hybrid

That gives the vehicle flexibility for different driving situations.

However, buyers should understand the difference between being able to drive using fuel and getting the maximum benefit from the vehicle’s electric powertrain.

If you regularly have access to charging, you can make greater use of the vehicle’s electric capability.

ROX 01 Performance

The official UAE specification gives the ROX 01 a 0–100 km/h time of 5.5 seconds and a maximum speed of 190 km/h.

For a large SUV weighing more than 2.7 tonnes, the acceleration figure is notable.

The electric motors provide immediate torque, which can make the vehicle feel responsive during acceleration.

For everyday UAE driving, however, comfort, braking, cooling performance and handling may be more important than acceleration alone.

ROX 01 Off-Road Capability

The ROX 01 is designed as an all-terrain SUV rather than simply a luxury city vehicle.

The UAE specification lists several terrain modes:

Snow
Rock
Mud
Sand
Wade

The inclusion of a dedicated Sand mode is particularly relevant for UAE drivers who enjoy desert trips.

However, having an off-road mode does not make every driver automatically prepared for desert driving.

Drivers should understand:

Tire pressure
Sand driving techniques
Recovery equipment
Vehicle clearance
Safe convoy practices
Weather and terrain conditions

Never attempt difficult terrain simply because the vehicle has an off-road mode.

ROX 01 Suspension

The official UAE specification lists an all-aluminum double-wishbone front suspension and an all-aluminum H-arm multi-link rear suspension.

It also lists DCC continuous adaptive variable damping.

This combination is intended to balance road comfort with the vehicle’s all-terrain capabilities.

For UAE buyers, this matters because the ROX may be used in very different environments:

City roads
Highways
Rough roads
Desert tracks
Mountain roads

ROX 01 Interior

The interior is one of the strongest selling points of the ROX 01.

The official specification includes:

Three-zone climate control
Second- and third-row air outlets
Air purifier
PM2.5 monitoring
Negative-ion generator
Ambient lighting
Wireless charging
Multiple USB charging ports
220V trunk outlet
Panoramic sunroof

For a family SUV, the independent air outlets for the second and third rows are particularly useful in the UAE’s hot climate.

ROX 01 Seats

ROX places considerable emphasis on passenger comfort.

The UAE website highlights zero-gravity seating, seat ventilation, heating and a lumbar/back relaxation system.

The official specification also lists:

Three-stage seat ventilation
Three-stage seat heating
Zero-gravity seating
Lumbar support
Massage functionality

These features are especially attractive for drivers who spend long periods on UAE highways.

ROX 01 Technology

The ROX 01 includes a technology-heavy cabin.

The official UAE specification lists:

12.3-inch instrument panel
15.7-inch central touchscreen
15.6-inch rear entertainment screen
Snapdragon 8155 cockpit processor
Apple CarPlay
Android screen mirroring
Bluetooth 5.1
Wireless charging
Streaming rear-view mirror

The combination of large screens and rear entertainment features makes the vehicle particularly family-oriented.

ROX 01 Safety Features

Safety equipment can vary according to specification, but the official ROX information highlights extensive safety technology.

The vehicle includes multiple driver-assistance and safety systems in its specification.

Buyers should still confirm the exact equipment fitted to the UAE vehicle they are purchasing rather than assuming that every feature shown in international marketing material is included in every local version.

This is particularly important when comparing:

GCC specification
Imported vehicles
Different model years
Different trim levels

ROX 01 V2L

The ROX 01 also supports V2L, or vehicle-to-load functionality.

The UAE specification lists:

2.2 kW V2L output

for the trunk and external connection.

This can be useful for outdoor activities where electrical power is needed.

Potential uses include:

Camping equipment
Small appliances
Outdoor lighting
Electronic devices
Portable equipment

The actual load must remain within the vehicle’s specified limits.

ROX 01 for Camping

The ROX 01’s combination of large interior space, electric technology and V2L makes it interesting for UAE outdoor enthusiasts.

For camping trips, owners may appreciate:

Large cabin
V2L power
Large battery
All-terrain modes
High seating position
Spacious cargo area
Panoramic roof

However, desert camping should always be approached with proper preparation.

Carry adequate:

Water
Recovery equipment
Tire equipment
Communication equipment
Emergency supplies

ROX Car in Dubai

Dubai is currently one of the main places where UAE buyers can explore the ROX 01.

The official ROX UAE contact page lists a Deira location at Joud Hotel Building, Al Maktoum Road, as well as a Sheikh Zayed Road branch.

ROX UAE Deira Contact

Address: Joud Hotel Building, Al Maktoum Road, Deira, Dubai

Phone: +971 4 884 9069

Mobile: +971 50 170 4104

Email: info@rox-uae.com

The official page also lists a Sheikh Zayed Road branch with the number 800 769 823.

Always confirm branch hours before travelling.

ROX Service Center Dubai

After-sales support is a major consideration when buying a relatively new automotive brand.

The official ROX UAE website lists its service center at:

Street 912, Umm Ramool, Dubai, UAE

Phone: +971 4 348 0623

Email: info@roxservice.ae

The service center describes its services as including regular maintenance and specialized repairs.

Is ROX Car Good for UAE Roads?

The ROX 01 has several characteristics that make it interesting for UAE buyers.

Strong Points

Large and spacious cabin
Six- and seven-seat options
Long WLTC hybrid range
235 km WLTC electric range
Strong electric power
Multiple terrain modes
Sand mode
V2L capability
Advanced cabin technology
Ventilated seats
Large screens
Three-zone climate control

Things to Consider

Large vehicle dimensions
Newer brand compared with established Japanese manufacturers
Higher purchase price
Need to verify after-sales support
Real-world range can differ from WLTC figures
Imported and GCC specifications may differ

The last point is particularly important when shopping for a used or independently imported ROX.

ROX GCC Specification vs Imported Car

If you are buying a ROX 01 in the UAE, ask whether the vehicle is an official UAE/GCC specification or an imported version.

Do not assume two vehicles with the same model name have exactly the same equipment, software, warranty or after-sales support.

Before buying an imported ROX, ask about:

Warranty
Service support
Software updates
Parts availability
Charging compatibility
Vehicle specification
Registration
Previous accident history
Import documentation

This can make a major difference to the long-term ownership experience.

Should You Buy a ROX Car in the UAE?

The ROX 01 makes the most sense for a particular type of buyer.

It can be attractive if you want:

A large luxury SUV
Six or seven seats
Electric driving capability
Long-distance flexibility
Off-road features
Desert capability
Premium technology
Family-oriented comfort

It may not be the obvious choice if your priority is simply:

Lowest maintenance cost
Small city dimensions
Maximum fuel economy
A long-established UAE dealer network
The easiest access to inexpensive replacement parts

The best decision depends on how you actually use your vehicle.

ROX Car Buying Checklist

Before paying a deposit, ask the dealer these questions:

1. What is the exact UAE price?

2. Is this a GCC specification?

3. Which seating configuration is included?

4. What is the warranty period and mileage limit?

5. Where is the authorized service center?

6. What does the warranty cover?

7. How much does scheduled maintenance cost?

8. What is the current delivery time?

9. Which charging connector is included?

10. Is a home charger available?

11. Are spare parts stocked locally?

12. What happens if the battery requires repair?

13. Are software updates included?

14. What is included in the advertised price?

15. Can I test-drive the exact specification I intend to buy?

Getting clear answers before signing a purchase agreement can prevent expensive surprises later.

ROX Car vs Traditional Luxury SUV

The ROX 01 is an unusual proposition because it combines luxury SUV characteristics with an extended-range electric powertrain.

A traditional petrol SUV offers a familiar ownership model:

Fill the fuel tank
Drive
Service the engine
Replace conventional mechanical components

The ROX adds another layer:

Battery
Electric motors
Charging
Software
Range-extender system

The benefit is flexibility.

The disadvantage is that buyers need to understand a more complex powertrain.

ROX 01 Maintenance

Regular maintenance is essential regardless of whether a vehicle is petrol, hybrid or electric.

ROX UAE has an official service center in Umm Ramool, Dubai.

Owners should follow the maintenance schedule supplied with their vehicle.

Important areas include:

Tires
Brake system
Suspension
Cooling systems
Battery system
Electrical components
Software
Air-conditioning system
Filters
Wiper system

UAE heat makes cooling and air-conditioning performance particularly important.

Final Thoughts

The ROX car has quickly become an interesting option for UAE buyers looking for something different from the traditional luxury SUV.

The ROX 01 combines a large six- or seven-seat body with electric drive, a 56.01 kWh battery, a 235 km WLTC electric range and a 1,115 km WLTC comprehensive hybrid range. The official UAE specification also lists 350 kW of total driving-system power, 740 Nm of torque and multiple terrain modes including Sand, Mud, Rock and Wade.

Its biggest appeal is the combination of luxury, family space, electric driving and long-distance flexibility. For UAE drivers who regularly travel between cities or enjoy desert and outdoor trips, that combination is particularly interesting.

At the same time, buyers should not make their decision based only on specifications. Check the exact UAE specification, warranty, service arrangements, delivery status and final on-road price before purchasing.

For more UAE car, driving, fuel and transport guides, visit the UAEFuelGuide.com homepage.